If you surf around the Internet you come to many websites advertising against. In many forms. Have you ever considered to (have) on your website ads?
Sometimes that’s interesting and sometimes not. In this article we will show some more light on it.
To determine if it is necessary for you to (show) ads on your sites, you must first consider your visitors. Ads have a relatively low click through rate (how often clicked on average). For example, between 1 and 4 percent usual.
So you have a lot of visitors needed to ensure that there is a lot of clicks on the ads. The earnings per click (CPC) or earnings per 1000 views (CPM) is also an important ingredient to determine how much you could earn. So you can calculate:
Pageviews x CTR x CP C =
Pageviews x CP M = Yield
Look at your website statistics how many visitors you have each month and how many pages that look average. Then you have the number of page views per month (assuming you’re advertising on every page).
See 75 visitors per day on average 3.75 pages. That’s per month: 30 x 75 x 3.75 = 8438 pageviews
What you get charged per 1,000 views can vary enormously. From € 0.15 up to € 5.00 per 1000 views. If you go for the pay per view system (will get per 1000 views) so you can expect the following revenue by 2 per 1000 views:
8,438 x 2 = € 16.88 – Not really so interesting.
If you choose to pay per click, then the calculation looks like this at € 0.20 per click:
8438 x 2% x 0.20 = € 33.75 – Something interesting though, but still nothing spectacular.
You can see that you have to have quite a few visitors and page views per month to make it at all interesting. You must already have hundreds of visitors a day (or more). Did not you know? Then do not advertise interesting on your site and you can stop reading now 🙂
However, later I have an idea that might work for you …
For example if you have more than 500 visitors per day, it is therefore worth considering to allow advertising on your site. But still there are issues that you should look at.
If you are selling anything on your site and if your site is also not meant to send people to your business, then you can safely go place ads on your site.
But if your website is intended to sell something or to attract people to your business, then ads can sometimes distract people on your sales pages and to the detriment of your own goals. After all, you probably do quite a bit of effort to get those visitors to your site. Why would then hand them over to your advertiser?
Think carefully whether you want potential ad revenue or potentially higher sales.
Okay, let’s assume that you have enough visitors and that it is not at the expense of your own sales. In that case, you can generate ad revenue in the following ways.
You can go find yourself advertisers, but perhaps it is useful to look at how to get advertisers.
You probably know that Google AdWords ads above and to the right of the search results. Those ads you can put onto your site. You can then adjust the color and font to what you want.
You rents as it were ad space to Google and you get a percentage of the cost per click that Google brings to the advertiser’s account.
Google knows which keywords are found on your page and displays matching, relevant ads. That’s pretty smart, because that way it fits in with your site, your visitors and increase the click through rate.
You can also allow Google to display image ads on it by you designated part of your website page (s). That’s a kind of banners then, but relevant and screened by Google. To get started with adsense see complete guide
Affiliate program can have much impact on your sales. Also you can earn revenue by been an affiliate of another. This is interesting if you have a website with many visitors and does not sell anything, it can also work for sites that sell something or people forward it to the company or store.
Namely, if you are an affiliate of another product not yours, and you will ensure that the product or service you’re promoting does not compete with your own products and services (but fits!), You can still record much success.
In an affiliate program, you will only get paid if there was really a sale, which has been concluded or if the desired action has occurred (for example, registered as a member of a newsletter). But the reward is also very good overall.
And the beauty is, you do not need to deface your website with banners. You can just write a personal recommendation and set up one or more prominent areas on your site. You can even promote other people’s products or services via email to your customer base. As long as it is complementary and not in competition with yourself.
Roadmap of the week:
Step 1: Determine whether it is
Look at your visitors and page views, and calculate on the basis of the above examples, or it might be interesting for you.
Step 2: Determine how you want to advertise
The least disruptive has become an affiliate. You can do that with just text writing a personal recommendation.
Second least annoying (and often with good results in terms of yield) Adsense because that his text ads. But which are to recognize what better advertisement.
The third possibility is to work with banners. Can be effective and you can choose which form of “Pay Per View” and then you pretty sure what will be your income.
Step 3: Go to arrange!
Take action! Let it not end with ideas but take an hour or two of your time to set it up. Need help or advice? Call or e-mail me . I can help you perfect this.
Step 4: Update your website log.
When you start advertising on your site, then you should always keep up the changes in a log. You can always look back any advertiser or banner which performed well and that action again repeat or so.
Feel good, by sharing your successes with others in the comment box below!